On December 16, 2011, while preparing for a music video at an Atlanta recording studio, Brick Squad artist Slim Dunkin was shot and killed while arguing with another person in the building, later identified as Atlanta rapper Young Vito. On September 28, 2010, Gucci Mane released his seventh studio album, The Appeal: Georgia's Most Wanted. In 2010, Brick Squad artist Waka Flocka Flame released his debut album, Flockaveli, through Brick Squad, Mizay Entertainment, and Warner Bros. The first mainstream success for 1017 Brick Squad occurred in 2009, when Gucci released The State vs. Juiceman's debut album was unofficially released through the 1017 Brick Squad record label (it was officially released through Asylum Records and Mizay Entertainment).

While still signed to Mizay Entertainment, OJ Da Juiceman and Waka Flocka Flame were first artists signed to 1017 Brick Squad Gucci Mane then stated that he was starting his own record label (1017 Brick Squad) and that his employer, Jerry Alvarado, was already signing a distribution deal with Asylum Records On May 4, 2010, he announced that he was closing So Icey Entertainment and leaving Mizay Entertainment due to business concerns with Debra Antney. Soon after Gucci released his independent album, Trap-A-Thon. In 2007 Gucci Mane founded his first independent record label, So Icey Entertainment, after signing with Mizay Entertainment.

Gucci mane waka flocka mixtape